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| Interviewing Edu Foronda at Jubileeville, Bay, Laguna. Photo by Criselda Dorothi Mercado |
*ongoing research
Jabez Joshua Flores
Ara Kathleen Bagunu
Criselda Dorothi Mercado
Brian Sulicipan
Jim Leandro Cano
According to the ‘Digital in 2017 Global
Overview’ (reported by ABS-CBN News), Filipinos average about 4.17 hours per
day online. And around 60 million people or 58% of the total population are
active social media users. Websites like Facebook, Instagram, and YouTube has
provided permaculture designers with an accessible platform to congregate,
exchange ideas, and form communities. The video blog, or vlog, is a popular form of shareable online content in recent years.
Vlogs are short, visually appealing, and offers a personal account of a specific
experience.
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| At Glinoga Organic Farm. Photo by Brian Sulicipan |
In this study, vlogs will be used to
communicate permaculture as a concept for sustainable agriculture, food
security, and an eco-friendly lifestyle. The content of the vlogs will address
the following questions: Who practices permaculture? Where are permaculture sites located? What
are the objectives of the design? What are the key design components and how do
they interact with each other? And how does design contribute to food security?
The research team is composed of five members:
a lead vlog host equipped with a mobile phone and monopod; two secondary mobile
phone cameras, GoPro, and digital camera; a drone operator; and a main
cameraman. Sixteen (16) vlog episodes will be uploaded between January and
February 2019. Audience feedback and engagement will be measured and analyzed.
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| Presented our methodology on permaculture vlogging during the Environmental Communication parallel session at the 1st International Conference and 8th of Annual Scientific Meeting of the Association of Development Communication Educators and Practitioners (ADCEP). The theme for this year is "Devcom in borderless societies" #ADCEP2018 Photo by Catherine Bucu-Flores |
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