Image is Half the Battle

Just like in sports and music, every subculture is associated with its own apparel...shirts, shoes, eyewear...its own brand, its own identity. People tend to forget the power and influence of clothing. Clothing compels us to act what we wear. Clothing sets us apart and declares who we are.

This is the problem with agriculture. It does not appeal to the youth because they don't know who to identify themselves with...the way everyone wanted to be like Jordan when they laced up their Nikes back in the 90s. 

We need something to represent us. We need something to tell us who we are and what we do.
So please give us something to wear. Something to riprizint us Nu Wave Farmers. We need our version of Vans, of Converse, or whatever brand that we associate subcultures with.

So if you're an entrepreneur, I challenge YOU to give young farmers something cool to wear. And I guarantee, that interest in farming among the youth will skyrocket in a couple of years.

Image is half the battle. Actual farming is the other.

‪#‎NuWaveFarmers‬